Donnelley/Harrisonburg Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Full-Service Project Management/Composition: Integra Printer/Binder: R.R. Anthony Acquisitions Editor: William Lawrensen Editorial Assistant: Lara Dimmick Director of Marketing: David Gesell Marketing Manager: Thomas Hayward Marketing Assistant: Les Roberts Production Manager: Wanda Rockwell Creative Director: Jayne Conte Cover Design: Bruce Kenselaar Cover Illustration/Photo: Getty Images, Inc. Vice President and Executive Publisher: Vernon R. Includes bibliographical references and index. Tranter, Trevor Stuart-Hill, Juston Parker.-1st ed. An introduction to revenue management: principles and practices for the real world / Kimberly A. Library of Congress Cataloging-in-Publication Data Tranter, Kimberly A. Tranter, MBA, CHE Johnson & Wales University, Denver Trevor Stuart-Hill, CRME, CPP SynXis Juston Parker Parker Hospitality Group The Desert Snow Castle Resort Casino.Ĭhildhood Classics Theme Park.Ībbreviated SWOT Analysis for Childhood Classics Theme Park.ĪN AN INTRODUCTION INTRODUCTION TO TO REVENUE REVENUE MANAGEMENT MANAGEMENT FOR FOR THE THE HOSPITALITY HOSPITALITY INDUSTRY INDUSTRY Principles and Practices for the Real World Kimberly A. The Crags Oceanside Golf Resort and Spa.Ībbreviated SWOT Analysis for the Crags Oceanside Golf Resort and Spa. Metropolis Convention Center.Ĭoachman's Seaside Paradise.Ībbreviated SWOT Analysis for Coachman's Seaside Paradise.Ībbreviated SWOT Analysis for Quiescence Spa Retreat. The Lofty Pines Lodge and Ski Resort.Ībbreviated SWOT Analysis for the Chic B'tique.Ībbreviated SWOT Analysis for Scrumptious!.Ībbreviated SWOT Analysis for the Granite Palace.Ībbreviated SWOT Analysis for Tunes, A Lyrical Bowl. Strategies and Tactics to Consider for Channel and Inventory Management. Step Eight: Channel and Inventory Management. Step Six: Channel Analysis and Selection.
Strategies and Tactics to Consider Regarding the Organization's Internal Assessment. Step Two: Market Segmentation and Selection. Strategies and Tactics to Consider for Acquiring and Retaining Customers. The Strategic Revenue Management Process and Our RevMAP. The External Environmental Assessment.Įxecution of Strategies and Tactics.Īnalysis, Evaluation, and Adjustment. Revenue Management Meetings.ĬHAPTER 11 Strategic Management and Following the RevMAP. Inventory Management Process Per Channel.ĬHAPTER 10 The Revenue Management Team.Ĭompensation: Salaries and Bonuses. Nonelectronic Channel Management.Įlectronic Channel Management.Ĭompetitive Analysis of Price and Inventory. Secret Pricing Formula Revealed!.ĬHAPTER 9 Channel and Inventory Management. Product or Service Life Cycle.Ĭustomer Loyalty and Brand Equity. Internet Distribution Systems (IDS).ĬHAPTER 8 Dynamic Value-Based Pricing.Ī Value-Based Approach to Pricing. Revised Formula for Calculating Elasticity.įactors Impacting the Elasticity of Demand. Substitutes, Complements, and Inferior Goods.Ĭalculating the Percentage Changes. Selection of the Optimal Mix of Business.ĬHAPTER 5 Internal Assessment and Competitive Analysis.ĭeveloping Strategies Based upon the SWOT Analysis. Total Customer Worth and Total Customer Value. Trend Analysis and Generational Targeting.ĭisplacement Analysis and Total Customer Worth. The Price/Value Relationship.ĬHAPTER 4 Market Segmentation and Selection. ĬHAPTER 3 Customer Knowledge and Consumer Behavior.Ĭonsumers and the e-Commerce Evolution.
The House the Animated Mouse Built.įlying the Not-So-Friendly Skies. To the Four Corners of the World: Defining Revenue Management.
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